SNOWSPORT CARBON HANDPRINT ADAPTATION PILOT PROJECT WITHIN EUROPE

SNOWSCAPE is a project led by Protect Our Winters Finland, with the mission to increase the carbon handprint of the European snow sports movement and provide a stronger role model for sustainability transformation.

By creating positive sustainability changes within snow sports organizations and offering them tools for effective communication, the project enhances the sustainability messaging efforts of snow sports and adds quality and diversity to existing initiatives.

This project is co-funded by EU.

WHAT & HOW?

  • We co-create awareness-enhancing tools, content, new practices, as well as compelling change narratives and stories with key stakeholders of the snow sports movement. We will organize six workshops in spring 2024. Find out how to take part below!
  • Together, we harness the jointly created resources to leverage the communication power of sports, sporting events, and role models in support of social and environmental change throughout society.
  • We evaluate and disseminate the resources and knowledge created transnationally through existing sports and climate advocacy networks.

    WHAT IS A CARBON HANDPRINT?

    Carbon handprint refers to the climate benefit of a product or service, specifically its emission reduction potential. The project addresses the question: ”What comes next when we’re already carbon neutral?” Carbon handprint is tightly tied up with the term carbon footprint but instead of only focusing on what we can do, we aim to create solutions for accelerating larger change within snowsports and focus also on what we can make others do by our own actions.

    ”Together, we will define what carbon handprint work means for the snowsports community.”

    WHO CAN TAKE PART IN SNOWSCAPE?

    In the project, we aim to amplify the voices of key stakeholders in snowsports. Snowsport athletes, club representatives, event organizers, representatives of governing bodies, and others who believe their actions can influence the sustainability of snow sports are welcome to participate.

    BE THE CHANGEMAKER WITHIN SNOWSPORTS!

    SAVE THE DATES AND REGISTER BELOW

    In January we will organise 4 different SNOWSCAPE -workshops where we’ll map out the carbon handprint possibilities of snowsports. The language of the workshops will be in Finnish and to get the most out of the session we encourage participants to take part in the live session in Helsinki Valo Hotel instead of joining only online.

    Each session will be directed to different stakeholders within the snowsports industry:

    • Sports clubs (Mon 29th Jan at 13-16)
    • Events & venues (Tue 30th Jan at 9-12)
    • Athletes (Tue 30th Jan at 16-19)
    • SGB and other sport personnel (Wed 31st Jan at 9-12).

    The spots are limited! Choose the group you find most fitting for your knowledge and background and let’s increase the carbon handprint of snowsports together! Register below.

    REGISTER NOW

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    WHY TO JOIN?

    ARE YOU WORKING AT A SPORTS CLUB?

    Do you want to get concrete knowledge, tools and assets to adopt carbon handprint actions in everyday practices within the sport club? Ready-made freely accessible assets for carbon handprint communication will be available for you after the project.

    ARE YOU AN ORGANIZER OF SPORTS EVENTS?

    Do you want to gain new, concrete ideas on how to further sustainable practices in event planning, production, partnerships and communication. Parcitipating event organizer and venues will have better understanding on the needs and thoughts of participants, and are able to adopt these ideas into actions, and communicate them using the ready-made materials. Snow sport events can act as a positive role models in carbon handprint actions, setting an example for other sports transnationally.

    ARE YOU A SNOWSPORTS ATHLETE?

    You will have access to tools and materials directed to athletes communication platforms, which allows them to communicate the newly adopted practices efficiently and with confidence. After Snowscape snowsport athletes taking part in the project are more equipped to act as sustainability role models, and can do so with a positive message. The participating athletes will have increased their networks within snow sport stakeholders, and have gained experience and knowledge of co-creation practices and sustainability work.

    SPORT GOVERNING BODY AND OTHER SPORT PERSOnNEL?

    You as a SGB will gain important knowledge on the attitudes and practices ‘on the field’ concerning carbon handprint acceleration. SGBs can use the knowledge, tools and assets gathered when planning future climate communication.